insight2050 is a public-private partnership to help Central Ohio better plan for growth over the next several decades. Engaging MORPC the region’s planning authority and Columbus 2020 an economic development organization, in partnership with real estate community represented by ULI Columbus, has substantially reinforced awareness of the connection between economic development and land use that is critically important to Central Ohio’s future success. The comparison of different density ratios has fostered discussions about the need for increased development densities and mixed-use development opportunities at a level and breadth not previously experienced within our region.